employee from 01.01.2021 until now
Russian Federation
student from 01.01.2025 until now
Russian Federation
VAK Russia 5.2.3
VAK Russia 5.8.5
UDC 796.062
CSCSTI 77.00
CSCSTI 20.00
CSCSTI 83.00
Russian Classification of Professions by Education 02.00.00
Russian Classification of Professions by Education 32.00.00
Russian Classification of Professions by Education 39.00.00
Russian Library and Bibliographic Classification 73
Russian Library and Bibliographic Classification 75
BISAC COM032000 Information Technology
BISAC BIO016000 Sports
BISAC BUS069010 Economics / Comparative
Relevance. The growth of the global esports market and the increasing number of competitions necessitate the development of objective methods for evaluating their effectiveness; however, existing approaches do not provide a comprehensive analysis. Objective. To develop and test a model for evaluating the effectiveness of esports events. Research methods. Analysis of scientific literature, modeling, expert assessment (including T. Saaty’s analytic hierarchy process), mathematical and statistical processing of primary information. Results. The article proposes a model for the comprehensive assessment of the effectiveness of esports events based on mathematical modeling and includes six indices: competition promotion, organizer promotion, event promotion, social profitability, Weissbrod index and resource efficiency. The model combines quantitative and qualitative indicators. The testing was carried out on the example of the Degtyarev Machine Gun Cup online tournament for the Kalibr computer game (December 2024). After normalizing the partial indices, the integral performance index was 6.08 out of 10 (0.608 out of 1), which corresponds to a high level. An expert assessment by six experts in the gaming industry confirmed the practical significance of the model. Conclusion. The developed model allows for an objective assessment of the effectiveness of esports events, and its testing and expert evaluation confirm its practical significance and applicability in sports event management. The model can be used both for analyzing individual tournaments and for strategic planning of future esports events, providing a formalized approach and improving the quality of management decisions in sports.
sports management, esports, evaluation of the effectiveness of sports events, integral index, social profitability, resource efficiency, media coverage, esports events, computer sports, marketing in sports
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