TY  JOUR
TI  A model for evaluating the effectiveness of sporting events (using the example of esports)
KW  sports management
KW  esports
KW  evaluation of the effectiveness of sports events
KW  integral index
KW  social profitability
KW  resource efficiency
KW  media coverage
KW  esports events
KW  computer sports
KW  marketing in sports
JO  Russian Journal of Information Technology in Sports
AU  Beresneva, V.A.
AU  Ivanova, E.D.
PY  2026
IS  
PB  Russian Association of Computer Science in Sport