%0 Journal Article %T A model for evaluating the effectiveness of sporting events (using the example of esports) %A Beresneva, V.A. %A Ivanova, E.D. %K sports management, esports, evaluation of the effectiveness of sports events, integral index, social profitability, resource efficiency, media coverage, esports events, computer sports, marketing in sports %J Russian Journal of Information Technology in Sports %D 2026 %N %P 10 %I Russian Association of Computer Science in Sport